Square Now Samsung SDS Asia Pacific at CeMAT Southeast Asia 2025

From 19 to 21 May 2025, Samsung SDS Asia Pacific proudly exhibited at CeMAT Southeast Asia 2025, held at Singapore Expo. A leading trade fair that brings together exhibitors and attendees from intralogistics, robotics, automation, warehousing, supply chain management. Across the three days, we brought our vision for smarter logistics to life through live demos, expert keynotes, and engaging conversations with supply chain leaders from across Southeast Asia.

🔄 In Person Sharing about the Capabilities of Cello Square

At our booth, visitors had the opportunity to engage directly with our team and experience Cello Square, our all-in-one digital logistics platform designed to simplify freight operations across air, ocean and last-mile delivery. Through in-depth conversations and one-on-one sharing sessions, we introduced how businesses can streamline logistics operations, improve shipment visibility, and navigate today’s complex supply chain landscape with confidence.

🎤 Speaking Sessions at the CeMAT Knowledge Theatre

Day 2 Keynote: Data Visibility and Predictive Logistics

Beyond the booth, we were proud to take the stage at CeMAT Knowledge Theatre, where our speakers shared perspectives on the future of logistics. Presented by Yi Shan Lee, our Regional Head of Business Development at Samsung SDS Asia Pacific. This keynote explored how businesses are leveraging real-time visibility and predictive analytics to manage risks, optimize logistics flows, and elevate customer experience in today’s dynamic supply chain environment, drawing on insights from the Samsung SDS Cello Square platform.

Day 3 Keynote: Managing Supply Chain Chaos with Data-Driven Logistics

Delivered by Branden Lee, our Managing Director of Samsung SDS Asia Pacific, this keynote addressed how data-driven logistics strategies can turn global supply chain disruptions into opportunities for innovation and growth. The importance of harnessing real-time data, predictive analytics, and integrated digital platforms. Businesses can enhance agility, improve visibility and respond proactively to global challenges.

🎁 Exclusive Branded Giveaways for On-Site Signups

As part of our on-site engagement, visitors who signed up an account with us received a Cello Square phone holder, a practical and ideal accessory for logistics professionals.

Our time at CeMAT Southeast Asia 2025 was memorable and we are proud to represent Samsung SDS at the event. We're excited to continue supporting businesses across the region in navigating complexity and we look forward to meeting you at the next industry event.

👉 Sign up now to access our platform: https://www.cello-square.com/en/

Until next time!

Let's Connect

As we continue to grow across the region, we are excited to explore more industry events, meet more partners and share innovations that help businesses move smarter and faster.

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