Quite often, sellers receive a notice of rejection from the Amazon headquarters during the SIV step. Amazon is reviewing the SIV process increasingly strict, and a video call (video meeting) process for seller identity verification has been introduced at the end of 2020. Around the second quarter of 2021, the process of sending mail from Amazon and entering the verification code written on the mail was also added. As the verification process is becoming more complex, let’s take a look at some of the most frequently encountered problems in the process and methods to solve them.
Even after having followed these basic guidelines, there is a process that is frequently rejected by Amazon during the passport authentication step. This is the process of submitting a scanned passport. Obviously, there are frequent cases of rejection even after every detail is scanned and uploaded. Amazon doesn’t explain the reason behind this process. We would like to present some sample problem scenarios and solutions based on Kontatic’s account registration case.
- 01Even ‘Republic of Korea’ must be clear!
Since passports contain various information such as personal information and the signature of the holder, many sellers do not put much importance on this area. In addition, the area printed ‘Republic of Korea’ is the part where the passport is folded, so it often looks blurry when scanning/taking a photo. Since Amazon puts great importance on authenticating the passport holder’s nationality, a clear scan of the area is necessary. If the scanner does not support high-definition, then a clear photo taken by a high-definition camera is recommended.
- 02A copy of the photo is not allowed.
Amazon will not accept any upload of a screenshot of a passport or photo captured with a personal computer or mobile device. Therefore, an original scanned copy or camera photo must be submitted. If there was a rejection during the passport authentication process, then the file must be checked for its originality.
- 03Passport cases must be removed!
Since the information requested by Amazon is printed on the inside of the passport, passport cases are often overlooked. In principle, all passport cases must be removed during scan or authentication, according to the guidelines of Immigration. As Amazon abides by the principle of a professional organization for the legal authentication process, removing the case before a scan is recommended to exclude uncertain variables in the passport authentication process.
At this point, the postal verification process is not required for all sellers. According to Kontactic’s experience, there were sellers, who were and were not required to undergo this process, despite opening the store at the same time. There is uncertainty about whether or not this process will be conducted. However, postcard verification may be required, so sellers must enter an address to receive the postcard when signing up for an account.
If the postcard is sent from the mainland of the United States, it may take 5 to 8 days to receive it. In other words, the whole process from entering store information, video call, and postcard verification may take around 2 to 3 weeks until the actual store is completely opened. Therefore, early preparations are needed for sellers that want to expand their stores on Amazon.
After signing up an account, sellers can access and operate from other IPs through the user add function. But some functions, including the brand registry, must be accessed with this account. So, if a seller decides to expand on Amazon, then the seller needs to carefully select the IP address and PC of the person, who will be in charge of the actual operation, after opening the store.
Looking at the flow of Amazon’s recent policies, there is a trend of reinforcing the identity verification process, such as continuously adding new identity verification procedures. If a problem occurs during the account sign-up step, repeating the same process may delay the opening of the store or make Amazon subscription permanently impossible. So, sellers must prepare all the necessary documents during the account sign-up process and carefully read the precautions described above so that they can take their first step to a successful entry into the Amazon market.
Samsung SDS’s Cello Square provides e-commerce logistics services optimized for overseas shopping mall sellers. In connection with overseas shopping malls such as Amazon, sellers can trust all logistics-related services such as automatic order creation, delivery processing, customs clearance, fulfillment service, and return processing.
Amazon FBA Products in a Glance
|Logistics services||Air Express||○||○||○|
|Current Warehouse Operation||The west coast(CA)/the east coast(NJ)||Near Tokyo||Hamburg,Germany
(scheduled to open in Dec.2021.)
|Extra services||Import/Export Certification/Qualification Consulting||○||○||○|
|Import agent||Partner company||Partner company||Partner company|
|Import and export declaration||○||○||○|
『How to Keep Your Amazon Seller Account From Suspension』, FOREST SHIPPING
▶ This content is copyrighted by the author as a work protected by Copyright Law.
▶ This content prohibits secondary processing and commercial use without prior consent.