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Cello Square

White Papers E-commerce Trend Report: 2025 Global Beauty

After the pandemic, the global beauty market has been rapidly reshaped due to digital transformation and changes in consumer needs.

Beyond simple product sales, AI-based customization services, social commerce, and sustainability-oriented brand strategies are leading the market,

and consumers are demanding more sophisticated customized experiences.

With e-commerce channels becoming an essential element of brand success, what strategies companies have to come up with to respond the change?

Let’s analyze the core trends and response strategies that will lead global beauty e-commerce.

CEO Jung Sae-hyun Co-CEO of OLA Corporation

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Samsung SDS Co., Ltd. (the “Company”) provides personal information to overseas third parties as described below and may process your personal information on servers located outside of your country of residence.

1. Items of personal information to be transferred
- 1) Inquiries
  - Required information: Country, E-mail, Last name, First name, Phone number, Company name, Company size, Title, Industry
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- ※ The above required and optional information includes not only the information initially collected, but also the information modified thereafter.

2. Recipient information

Business Name	Contact Info.	Destination Country
Oracle Corporation Data (Australia)	https://www.oracle.com/legal/privacy/services-privacy-policy.html 10 Van de Graaff Drive, Burlington, MA 01803, USA	Australia
Zendesk, Inc.	privacy@zendesk.com Tōkyōtochūōku Kyōbashi 2-2-1 Kyōbashi edoguran, Tokyo 104-0031, Japan	Japan

3. Transfer date and method
- Personal information is transferred via network at the time of using relevant services provided by Cello Square website.
4. Purpose of using transferred personal information
The Company transfers personal information to the outside service provider so that it can conduct the tasks required to provide the following services, and them to ensure that the service provider complies with the relevant privacy laws:
- - To store personal information for the purpose of responding to and managing customer inquiries, sending newsletters and downloading resource materials
5. Retention and use period of collected personal information
Personal information will be retained after obtaining consent to the collection and use of personal information and then destroyed without delay upon the user’s withdrawal of consent. However, if there is a preservation obligation under the law, it is preserved for a certain period of time specified by the law.
6. You may disagree with the collection and use of personal information as described above. If you do not agree, you may be restricted from downloading resource materials and inquiries.
For more information on the international transfer of personal information, please refer to the Privacy Policy posted on the Cello Square website (www.cello-square.com)

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Samsung SDS Terms of Use (the "Terms") define the legal relationship between you (“You, “your” or the “User”) and Samsung SDS Co., Ltd. (the "Company") and govern your access to, use of or use of the services provided by Cello Square (www.cello-square.com) operated by the Company (the “Services”).

If you do not agree to these Terms after you have read these Terms carefully, you may not use the services. The Company does not keep individual copies of the Terms, and thus you are recommended to save a copy of the Terms if necessary.

If you are (a) a minor under civil law or (b) a person prohibited from receiving the Services under the laws of your country, you may be restricted from using some of the Services.

[How to Agree to the Terms]

How the Company change the Terms and how the Company or you can terminate the Terms

1. Agreement to the Terms
1. 1.1 You must agree to the Terms to obtain permission to use the service. Typically, you can agree to these Terms by clicking on the "I Agree" button on the website provided by the Company, or by using similar features.
2. 1.2 If you use Services, your use constitutes agreement to these Terms, and at the same time you recognize that the Terms apply and that the Company treats you as a user according to the Terms.
2. Modification of the Terms
1. 2.1 The Company may change these Terms by reasonable means if the Company needs. If the Terms are modified, the Company shall give notice of the modification and reason 10 days prior to implementation (at least 30 days prior to the effective date of any adverse or material changes to you) and by appropriate means such as email, if necessary. If you do not enter your contact information or the Company is unable to notify you individually due to changes to your contact information, the Company’s announcement of the change of the Terms on the Portal constitutes notification to individual users.
2. 1.4 If you do not clearly express your refusal to the change of the Terms until the effective date of the changed terms or use Service after the terms change, you shall be deemed to have agreed to the changed terms. If you disagree with the changed terms, the use of Services provided by the Company's Portal may be restricted or suspended.
3. Termination of the Terms and Results of Termination
1. 3.1. The terms shall remain in effect until you or the Company terminates the use of the service.
2. 3.2. The Company may suspend or discontinue your use of Services at any time by giving notice of termination 30 days prior to the date of termination using the email address provided to the Company by you as part of the registration data or by other appropriate means.
3. 3.3. The Company may terminate the Services immediately upon any of the following:
  a. If you seriously violate the Terms;
  b. If you clearly indicate directly by action, statement or other means that you have no intention of complying with the Terms;
  c. If a supplier or partner of the Company that provides Services to or with the Company decides to terminate the provision of the services in whole or in part, or if a supplier or partner of the Company decides to terminate all relationships with the Company; or
  d. If a supplier or partner of the Company providing the Services to or with the Company is required to terminate the provision of the Services or parts of the services under applicable law (e.g., a change in applicable laws or a court ruling or judgment makes the services illegal or deemed illegal).
4. 3.4. Termination of the Terms shall not affect the rights, obligations and responsibilities of you or the Company arising or resulting during the effective period of the Terms.
5. 3.5. You will not be able to use Service after the Service are terminated because you do not accept the revised Terms, or termination by you or the Company.
[How the User uses the Services and how the Company uses the User content or how the user uses the Company’s content]
4. Provision of Service and Restrictions on Use
1. 4.1 The Company provides the Services to you.
2. 4.2. Unless otherwise specified in these Terms, you may use the Services for personal and non-commercial purposes only and shall not use all or part of the services for processing, reproducing, copying, sale, resale or commercial purposes.
3. 4.3. While using the Services, you shall at all times comply with these Terms and any applicable laws or regulations of the relevant jurisdiction, including the jurisdiction of residence or use of the Services.
4. 4.4. The Company may, at its sole discretion, take the following actions without prior notice or warning, at any time:
  a. Change the Services, Suspend or terminate the provision of the Services or parts of the Services
  b. Limit the amount of storage space used to provide you with the number of transfers you send or receive through the service or part of the Services.
  c. Pre-screen, review, flag, filter, modify, reject, deny, access or remove some or all audio and sound files, data files, images, music, photos, software, videos and written text (hereinafter referred to as "content") provided through the Services.
5. 4.5. The Company shall (a) ensure that the Services are provided to you without undue disruption, failure or delay and (b) make reasonable efforts to minimize disruption, failure or delay of services.
6. 4.6. You will not be able to access the services other than those provided by the Company through the interface (‘access’ includes attempts to access) and will not use them through automated tools (including software and/or hardware), features, services, or other means (including scripts or web crawlers).
7. 4.7. You will comply with and follow all the guidelines provided to you by the Company regarding the service and are not involved in any actions that could cause failure or disruption to any server, network, or other equipment connected to the Services or the Services.
8. 4.8 Some services are particularly useful when available over a mobile network or used over a mobile network. You should be aware that your network provider may charge you for network access, the duration of your mobile phone/mobile device's network connection, and the amount of data used to use the Services. In this regard, you are solely responsible for ensuring that these charges apply to your network provider prior to the use of the Services.
9. 4.9. The Company shall not provide the Services to persons aged under 14.
5. Advertisement

You agree that the Company will place or present advertisements, promotional materials, other content and products for promotional purposes to you as part of the Services.
6. Content and Content Rights Provided to the Services
1. 6.1. All responsibilities and rights over content provided by, as part of, or accessible through the use of the Services are with the creator. Content may include advertisements, promotional materials, and documents or other sponsored content.
2. 6.2. Content may be protected under third party ownership or intellectual property rights. You may not modify, rent, lend, lease, sell, distribute, or create derivatives based on the content in whole or in part, or grant licenses to the content.
3. 6.3. By using the Services, you are exposed to the risk of encountering some content that may be offensive, inappropriate, or disrespectful and you understand that the risks of using the services are entirely with you in connection with such exposure.
7. User Content and User Content Licensing
1. 7.1. You allow the Company to use your content to provide the service by means such as uploading, transferring, creating, publishing, displaying, etc. your content in or through the service. You also grant the Company a non-exclusive license ("User Content License") to copy, duplicate, apply, modify, edit, distribute, translate, digitize, publish, publicly execute, and publicly display your content and to use it free of charge worldwide.
2. 7.2. The company applies User Content Licenses within the scope of the Services.
3. 7.3. User Content License includes (a) the right to take all technical steps necessary to process and prepare user content for use in the Service, including modifications and/or applications necessary for the Company to provide the Service to the Users and/or distribute user content over public networks and media, and (b) the right to provide user content to third parties so that third parties may use user content and to sublicense user content.
4. 7.4. The Company does not claim ownership of user content and reserves copyrights and other rights to user content provided by the User in or through the Services.
5. 7.5. You are solely responsible for the protection and enforcement of any intellectual property rights present or associated with your content, and the Company is not obliged to protect and enforce your content on your behalf.
6. 7.6. To avoid losing user content and other data, you must back up user content stored in your enterprise to a location outside of the Services (such as by creating copies).
8. Company's Service License
1. 8.1. The Company and its provider or licensor are the owners of all rights, including intellectual property rights, to the Services, with or without registration.
2. 8.2. The Company grants you worldwide non-transferable, non-assignable, non-exclusive, personal and free licenses for the use of the Services (including any software, products or materials provided to you as part of the Services). The Company's license allows you to access the benefits of the Services under these Terms.
3. 8.3. The Company reserves all rights to the Services except those granted to the User in these Terms.
4. 8.4. You shall not copy, edit, modify, alter, produce derivatives, reverse engineer, decompile, or otherwise extract the source code of the Company's Services (or part of the Services) without prior written consent from the Company, and you shall not authorize or grant such rights to a third party.
9. Trademarks
1. 9.1. The company only grants you the right to use services such as content according to the conditions of use set by the Company.
2. 9.2. You shall not remove, mask, hide, modify, or otherwise alter any proprietary markings, symbols, trademarks, service marks, trade names, logos, or other marks associated with, attached to, or included with, the Services (including copyright and trademark marks).
3. 9.3. You shall not use the Company or any third party symbol, trademark, service mark, trade name, logo or other mark in any way that is intended, likely, or expected to mislead or confuse its owner, licensee or authorized user (depending on the case).
[What You Should Know about Registration Data and Privacy]
10. Registration Data
1. 10.1 If you use all or part of the Services, you must provide information about yourself ("Registration Data") to access the Services.
2. 10.2 You must update your registration data from time to time to provide accurate and current Registration Data and to keep it accurate.
11. Privacy and Personal Data Protection

11.1 The Company is committed to protecting your personal data. Learn more about how the Company protects and handles your personal data and information when you use the Services in the Company's privacy policy.
[User's and Company's obligations under these Terms]
12. User's Representations and Warranties
1. 12.1. You are solely responsible for any consequences of user content and user content provided by you (including any losses or damages incurred by the Company). In particular, the user represents and warrants to the Company as follows:
  a. You are the owner of all rights to your content, or you have the right to grant your content licenses to the Company in a different way;
  b. User content does not infringe on any intellectual property rights or any other third party rights;
  c. User content does not include illegal material, such as inaccurate, obscene, violent, lewd, threatening, or slanderous material;
  d. User content does not include viruses or other harmful software, code, or similar means and devices that compromise, harm, disable, or otherwise restrict the functionality and performance of the Services and/or devices that access such User content. This is regardless of whether the device belongs to a third party, including a company or another user or server, a network node, or similar equipment;
  e. User content complies with age classification rules and requirements (including, in some cases, accurate and appropriate classification and evaluation of user content) under the laws of all countries, including your country of residence or use of the Services; and
  f. The use of user content by the Company does not oblige the Company to pay any kind of monetary contribution (including license fees, charges, or other charges) to any third party (especially a fee collection agency).
2. 12.2. You agree to indemnify and hold harmless the Company from any loss, damage, liability or expense incurred by the Company as a result of such breach of warranty.
13. Company Representations and Warranties
1. 13.1. Unless otherwise specified in these Terms, the Company and its suppliers, partners and/or licensors must provide the services using their best efforts and exclude all warranties and conditions of any kind, express or implied. In particular (but not limited to) the Company and its suppliers, partners and/or licensors do not represent or warrant the following:
  a. In some cases, the Services comply with all quality levels, whether they are suitable for all purposes, meets the user's requirements, or are provided free of any errors or defects;
  b. Services are always available to the User and without interruption, failure or delay;
  c. The Services does not infringe copyright or violate laws in your country of residence or anywhere in the world;
  d. Any information (phrased or written) obtained by the User from the Company (including data or products) may be suitable, accurate or complete or reliable; and
  e. Any defects in the Services, including any performance, operational or functional defects in the Services or software provided to the User, will be corrected, corrected or otherwise remedied.
2. 13.2. Any document or material (including software and firmware updates) that is downloaded, installed or otherwise obtained through your use of the Services is provided "as-is" by the Company and the User assumes all risks associated thereto. The Company shall not be liable for any damage or data loss to the software, computer system, or other device or device on or as a result of downloading and/or using such documents and/or materials.
14. User's Responsibility

You are solely responsible for any of the following violations of your obligations:
A. Terms; and
B. Relevant laws or regulations of the relevant jurisdiction, including the User’s place of residence or jurisdiction of use of the Services.

You will also be solely responsible for the consequences of such violations (including losses or damages that may be caused or suffered by the Company or any third party). The Company shall not be held liable for any such breach by the User or any third party.
15. Company's Responsibilities
1. 15.1. Notwithstanding clause 15.3, the Company shall not be liable to you for any of the following, regardless of any legal basis, particularly contract or liability theory, even if the Company was aware of such damages or losses:
  A. Any indirect, incidental, special or consequential damage;
  B. Loss of any income, business, actual or expected profit, opportunity, goodwill or reputation (direct or indirect);
  C. Damage and/or impairment or loss (direct or indirect) to any data; or
  D. Any loss or damage as a result of the following:
  
  I. The terms or other terms of an agreement between the Company and the User are violated due to the negligence of the Company and its suppliers, partners and/or licensors;
  II. Services (including software, information, documents and materials provided to you as part of or during the use of the Services) or the User's trust in the advertiser or sponsor of an advertisement (including promotional materials) provided at the time of the User's use of the Services or as a result of the transaction or the appropriateness, accuracy, completeness, reliability, or existence of the advertisement;
  III. Changes, modifications, extensions, or restrictions to the service (including user of the Services and interruption of access to the User’s registration data) or permanent or temporary suspension of provision of the Services (or part of the Services); or
  IV. You are solely responsible (a) where someone other than you used the data (whether you knew it or not) or (b) for compensating the Company for damages and/or losses caused by the use of your data by others.
2. 15.2. If the Company is liable for breach of the terms, the Company's liability will be limited to damages generally expected at the time of signing these Terms, depending on the circumstances known at the time
3. 15.3. No part of the Terms excludes or restricts the Company's liability as follows:
  A. Liability under death, injury, fraud or Product Liability Act; and
  B. Warranty or liability for damages or losses that cannot be legally excluded or restricted by applicable law. If the laws of your jurisdiction do not permit the exclusion or negligence of certain warranties or terms, breach of contractual or implied terms, or the restriction or exclusion of liability for loss or damage incidental or consequential damage, the liability and warranty covered by such jurisdiction shall be limited to the maximum permitted by applicable law.
4. 15.4. If you use the Services free of charge, the Company shall not be liable for any damages caused to the User in connection with the Services.
16. Force Majeure
1. 16.1. The Company shall not be liable for any failure or delay in the performance of its obligations under these Terms due to an event beyond its reasonable control ("Force Majeure Event"), especially including (but not limited to) (a) disabled public or private networks, (b) government laws, orders, laws or (c) restrictions, strikes, factory closures or other industrial disputes, riots, invasions, attacks or wars.
2. 16.2. The performance of the Company's obligations under these Terms shall be deemed to be suspended during the period of a Force Majeure Event and the period of performance shall be extended by that period.
3. 16.3. Despite the Force Majeure Event, the Company makes reasonable efforts to find a solution to end the Force Majeure Event and fulfill its obligations under these Terms.
17. Links to Third-party Sites and Other Content
1. 17.1 Services may include hyperlinks to third-party content resources and services ("external resources"), including other websites. The Company is not responsible for, and has no control over, the content (including advertising, products and other materials) provided, available and/or displayed to Users from such external resources. In addition, the Company shall not be liable for any damages or losses caused by or as a result of the content provided, available, and/or displayed to you (including your confidence in the availability, accuracy, applicability or completeness of the Content) in such external resources.
[Other things to be aware of]
18. Claims and Notification Procedures for Infringement of Intellectual Property Rights and Other Rights
1. 18.1. The Company may, under applicable law, block (temporarily or permanently) access to Users who repeatedly infringe copyright laws or violate other applicable laws in response to notices of copyright infringement or other alleged violations.
2. 18.2. For notification of copyright infringement or other violations of the law by the service and the content provided or displayed in the Services, please send the relevant information to [http://help.content.samsung.com].
19. Confidentiality
1. 19.1. Services may contain confidential information from the Company, including (but not limited to) all information provided to you as confidential information, which may be designated as confidential information, recognized as trade or business secret, or for other reasons.
2. 19.2. Unless otherwise stated in the Terms, you shall (a) keep such information confidential indefinitely and shall not disclose such information without prior written consent from the Company, (b) record or otherwise use such information unless necessary for the purposes of these Terms.
3. 19.3. Clause 19.1 does not apply where the Company's confidential information is required to be disclosed in accordance with applicable law. In such cases, as long as applicable law permits, you will immediately notify the Company of the disclosure of your confidential information.
20. Compensation for Damages and Settlement of Disputes

You can apply for dispute settlement to the Content Dispute Resolution Committee pursuant to Article 30 of the Cultural Industry Promotion Act for the remedy of damages and disputes related to content business or content use among the Services provided.
21. General Terms
1. 21.1. Only the Terms apply to the legal relationship between the Company and the User. Statements, declarations or agreements made anywhere, whether directly or indirectly, in writing or verbally, or through advertising, are not binding on the Company unless the Company explicitly confirms in writing to you.
2. 21.2. A company may notify you by email, regular mail, or the Services (including notifications related to the change of terms or the cancellation of the Services or parts of the Services).
3. 21.3. Failure of the Company to exercise or enforce any legal right or remedy provided under these Terms or from which the Company may benefit under applicable law shall not be construed as an official waiver of the Company's rights or remedies, and the Company may continue to use such rights or remedies.
4. 21.4. Validity, legality, and enforceability of any provision of the Terms shall not be affected if any provision in the competent court is deemed invalid, illegal or unenforceable (in whole or in part).
5. 21.5. You shall not transfer, provide collateral or otherwise dispose of any of your rights or responsibilities arising under the terms or conditions individually entered into with you without the Company's prior written consent.
6. 21.6. The relationship between you and the Company under the Terms is governed by the laws of the Republic of Korea despite international law regulations. A court having jurisdiction over your address when the complaint is filed shall have exclusive jurisdiction over any lawsuits between the Company and you in connection with the Services, and in case there is no User address, the court having jurisdiction over the residence shall have exclusive jurisdiction. Provided, however, if your address or residence is not clear when the complaint is filed, the Seoul Central District Court shall have exclusive jurisdiction.

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