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Samsung SDS News Samsung SDS Proclaims Digital Transformation in Logistics and Unveils Roadmap for Digital Forwarding Platform “Cello Square”

Registration date2023-05-23

Samsung SDS Proclaims Digital Transformation in Logistics and Unveils Roadmap for Digital Forwarding Platform “Cello Square”
+ To accelerate digital transformation by enabling inventory forecasting through data analysis, generating shipping documents via automation, and using drones for warehouse inventory check
+ To strengthen ESG performance by providing projections on estimated carbon emission volume throughout the logistics process
+ To expand into major import regions including the U.S. and Europe this year


On May 18, Samsung SDS announced that it will lead “digital transformation in logistics” while unveiling its roadmap for digital forwarding platform, Cello Square, during the “Cello Square Media Day” held at Samsung SDS Campus (Global Headquarter).

At the conference, Samsung SDS revealed that it added new functions including data analysis, automation, and carbon emission tracking to Cello Square, the company’s logistics platform that allows customers to directly handle the entire logistics process from quotation and booking to shipping, tracking and settlement.

Through the platform, customers can enjoy all kinds of logistics service with just a few clicks while having a hands-on experience on “digital logistics innovation.” Accelerating digital transformation through data analysis and automation Cello Square provides detailed shipping information segmented in product units by analyzing in-transit cargo data, which can help forecast future inventory levels. Also, it offers real-time reports on data such as costs incurred during transport and irregular situations so that the customers can analyze their logistics costs in detail.

Cello Square stores shipping document data that is automatically extracted through optical character recognition technology, and generates documents that are additionally needed on an automatic basis. Moreover, its automation features such as the use of drones for warehouse inventory check and automatic data input can allow customers to save labor costs and speed up the work process. Connecting with partner companies for service expansion while supporting ESG management through carbon emission tracking To expand the scope of services offered on Cello Square, Samsung SDS strengthened its connection with marine transport platform providers, which enabled customers to track sea freight in real time and be provided with accurate transport schedules.

The company also linked Cello Square with Digital Trucker that offers booking, scheduling, and settlement functions for truck transport. With this, customers can enjoy instant quote and booking functions for global inland transport on the platform.

In addition, Cello Square supports ESG management of customers by providing the estimated level of carbon emitted throughout the entire logistics process based on transport distance and freight volume during quote inquiry.

Kooil Oh, Executive Vice President and Leader of Logistics Business Division at Samsung SDS, stated, “Logistics business of Samsung SDS is centered on Cello Square that allows customers to directly handle the logistics process in a fast and precise manner.” He added, “This year, we will launch Cello Square across major importing countries including the U.S. and Europe, and then further expand it across the entire globe by 2024.”

Meanwhile, Samsung SDS also hosted “Cello Square Conference 2023” on the 18th to share digital logistics trends and supply chain management cases together with freight owners, e-commerce sellers, and partner companies of the logistics industry.