Samsung SDS News Chosun Ilbo “The Era of
Agentic AI Supply Chains Begins”
Samsung SDS Hosts ‘Cello Square Conference 2026’

• - “AI makes decisions too”… Three key logistics insights revealed to drive supply chain innovation
  ▲ Automated control tower capable of decision-making
  ▲ The rise of digital twins for complex decision-making
  ▲ Total-cost-based decision-making considering both direct and indirect logistics costs
• - Around 120 shippers attended… Sharing strategies to respond to global supply chain challenges
• - Strengthening customer networking through on-site experience programs

Samsung SDS held the ‘Cello Square Conference 2026’ on April 2 at the Pangyo Logistics Campus under the theme “The Era of Agentic AI Supply Chains.”

The event invited approximately 120 shipper companies from manufacturing and distribution sectors to share strategies for responding to global supply chain risks, as well as key trends and case studies that are expected to significantly impact the logistics industry.

Recently, digital transformation and sustainable growth have emerged as key factors determining corporate competitiveness and resilience in the global logistics and supply chain sector. Samsung SDS analyzed various structured and unstructured data using generative AI, derived 10 meaningful trends, and combined them with its logistics expertise to present three key insights.

In the keynote session, O Koo-il, Executive Vice President and Head of the Logistics Business Division at Samsung SDS, presented ▲ automated control towers capable of decision-making ▲ the rise of digital twins supporting complex decision-making ▲ and the expansion of total-cost-based decision-making that considers both direct and indirect logistics costs, while also introducing evolving real-world logistics cases.

■ Three Key Logistics Insights Presented by Samsung SDS
▲ Automated Control Tower Capable of Decision-Making
An intelligent operational system that secures visibility by integrating data across the entire supply chain—from production and transportation to inventory—in real time. Through AI-based analysis, it can detect and respond to anomalies such as demand fluctuations or transportation delays in advance. This will enable companies to move beyond simple monitoring toward operations that incorporate prediction, proactive response, and autonomous decision-making.

▲ The Rise of Digital Twins for Complex Decision-Making
As global supply chains become increasingly complex and collaboration among warehouse workers, automated equipment, and AI expands, the importance of digital twin-based simulation for optimal role allocation and process design is growing. In addition, the use of digital twin simulations is expected to expand further as companies seek to quickly review various alternatives and derive optimal solutions in response to variables arising in real logistics operations.

▲ Expansion of Total-Cost-Based Decision-Making Considering Both Direct and Indirect Logistics Costs
Decision-making is increasingly centered on “True Cost,” which reflects not only traditional costs such as transportation and tariffs but also various variables including carbon emissions, supply chain risks, and the opportunity cost of cargo during transit. This approach goes beyond simple cost reduction and leads to supply chain strategies that consider both stability and sustainability.

In the detailed sessions, presentations covered topics such as AI-driven enterprise innovation trends, data-driven logistics innovation and global control towers, supply chain redesign through digital twins, and the present and future of logistics operations driven by AI and automation.

O Koo-il, Head of the Logistics Business Division at Samsung SDS, said, “Samsung SDS plans to support customers in building agile supply chains and making faster decisions by combining abundant field data with advanced AI technologies.”

Meanwhile, the event also featured several on-site programs that attracted strong interest from participants, including the EBC (Executive Briefing Center) exhibition where visitors could experience Samsung SDS’s generative AI logistics services, a Global Control Center (GCC) tour, the Cello Square experience zone, and a logistics consulting zone.

Videos and materials presented at the Cello Square Conference 2026 will be available for replay on the official website (https://www.cello-square.com) after the event.