Square Now Cello Square Launches
Generative AI–Powered Chatbot Service

Registration dateJAN 26, 2026

On the left, the text “More convenient, faster: Cello Square generative AI–based chatbot service launch” appears, and on the right, a graphic shows a smartphone chatbot screen and a character checking a mobile phone.

Cello Square Launches a Generative AI-Based Chatbot Service!

To enhance user convenience, Cello Square is newly introducing an upgraded generative AI-based chatbot service, replacing the existing scenario-based chatbot. The overall service has been advanced so that everything—from logistics execution to information search and service usage guidance—can be handled in a single chatbot.

A website screen featuring a container ship at sea with the text “Samsung SDS’s digital logistics service, Cello Square,” with country selection, FCL/LCL options, and an AI chatbot displayed on the right.

#1 Smart Logistics Services Provided Through Conversational Interaction

Even complex logistics tasks can now be solved through conversation. By simply entering an HBL number, you can immediately check the current location of your cargo, and by entering only simple information such as the origin and destination, you can instantly receive a forwarding quotation. In addition, a loading optimization simulation is also provided in an interactive conversational format, enabling anyone to use logistics services quickly and intuitively without logging in.

Under the headings “Quote Inquiry” and “HBL-Based Visibility,” three Cello Square AI chatbot conversation screens are arranged side by side, showing the process of quote inquiries and visibility checks.

#2 Logistics Insights—from Market Updates to Risks

Through the Cello Square chatbot, you can interactively access key information including market updates summarizing global logistics trends, FAQ guides, promotion information, company introduction, press coverage, and global hub status. In addition, Samsung SDS’s AI-based global logistics risk sensing information is also provided, allowing you to grasp market trends and risks at a glance.

Under the headings “Logistics Insights” and “Corporate Inquiries,” two Cello Square AI chatbot conversation screens are displayed, showing policy information guidance and responses to corporate inquiries.

#3 A Smarter Chatbot for Service Usage Guidance

Inquiries related to service usage, such as sign-up and login errors, which were already supported have been further advanced based on generative AI. Going beyond simple standardized answers, the chatbot understands the intent behind user questions to provide more accurate and friendly guidance. From how to use the service to account- and feature-related inquiries, issues can be resolved quickly with a single chatbot, further improving the overall service experience.

#4 Multilingual Service Support

All of these functions are provided in a total of 25 languages and can be used in the same way on both PC and mobile environments. Any global user can freely ask questions and receive answers without language barriers.

A more convenient, smarter way to use logistics services meet the Cello Square generative AI chatbot service right now.

Cello Square homepage main screen showing a global logistics promotion banner, an international shipping quotation form, and a chatbot inquiry button positioned on the right.

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Square Now Cello Square LaunchesGenerative AI–Powered Chatbot Service